SEO or Search Engine Optimization is the process of making a website or a form of media visible on search engines such as Yahoo, Bing or Google. This process is achieved by making sure that the content in question is very relevant to users who may be searching for it on any search engine. Unlike the ads one has to pay for, one doesn’t have to pay to have your content visible on search engines. Optimization of content for relevance on search engines is done by the owner before posting it on the internet. The search engines then decides what content is most relevant to what the users search for. They then arrange the results of searches in descending order of relevance.
There is a lot that goes into SEO. For something to be search engine optimized, it has to satisfy several factors which are classified into two. There are the on-the-page factors as well as the off-the-page factors. However, there is also a third group that comes after the first two called violations. In fact, there is a periodic table for the factors that are required to qualify your content as SEO. There are positive factors that are expected to work in harmony so as to heighten the success of your content on search engines. Nevertheless, there are negative factors that may decrease the chances of success.
The on-the-page factors are up to the publisher who has the freedom to work on them for varying degrees of success. These factors are divided into content, architecture and HTML. Content factors are as follows:
- Quality: are the pages of your content well written and is that content of extensive quality?
- Research: does your content contain well researched keywords that will be used by users to search for your content?
- Wording: does your content have the wording you intend it to be found for?
- Freshness: does your content have current or fresh content that will be certain to be searched for?
- Verticalness: does your content hold vertical content such as accompanying images, videos amongst other form of media?
- Answers: does your content provide spot on answers for what the users may search for?
- Thinness: is your content lacking or thin in terms of substance?
Architecture on the other hand begs the question of how well your pages or content is set for compatibility with search engines, devices and its ease of finding. It has to have relevant keywords in the URLs, be easy to load, provide safe connections for users among other qualities.
HTML deals with the titles, page descriptions, headlines, header tags and design. Do all these properties present relevance to the content? If they do, then they improve the success chances of your content.
These on-the-page factors are the ones that are vital for one to effectively use SEO. They are the ones that the user can control and use to their advantage. Off-the-page factors are mostly situational. They depend on your location and country, social positioning and identity. Here, the factors you can control include originality and adherence to law. You should not spam people’s forums with your links so as to build on your popularity.
To use SEO is therefore not complicated at all. You simply have to adhere to these guidelines as you formulate your content so as to ensure that your content is search engine optimized. On the periodic table of SEO factors, you can see the most vital factors that could most positively influence your success chances. The violations such as spamming and piracy reduce these chances. You therefore should use the most positive ones together to increase your chances and eradicate occurrence of the negative ones.
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References
Search Engine Land @2017
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